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Buffalo Wild Wings
Buffalo Wild Wings - Mock Pitch Presentation
In the summer of 2018, when I interned at BBDO Atlanta, the interns were presented with a project to pitch Buffalo Wild Wings as if they were a potential client. The following slides accurately reflect all that I contributed to our pitch deck.
Perception of the Modern Sports Fan
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45% are women
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Interested in supplemental sports programming just as much as the game
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Moving to social media for news and coverage
The average male millennial sports fan reports spends 2.5 hours on social media a daily, with 72% of that being sports content
for the fans of the 21st century
Watching sports and enjoying sports Have become two different sensations that have dramatically changed over-time
Insight
Big Idea
"fans of B-dubs no longer have Buffalo Wild Wings top of mind for places to watch sports."
3 leagues of competition
1 - Watching at Home
2 - Competition Eateries
3 - Stadiums
Now customers can share the B-Dubs experience while they wait !
In-Store
Anchor 4
Buffalo Wild Wings Presents:
Wild Rally's!
Bringing the B-Dubs experience
to YOU !
"The experience of working at BBDO, broadened my knowledge of the digital marketing industry and its economic reach."
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